World MS Day 2023

The UAE marked the occasion through a series of impactful initiatives. Activations included 4 campaign videos highlighting the unique and inspiring stories of 4 people with MS. These videos were broadcasted by Etisalat in their respective branches and on TV channels, and in VOX cinemas across the country.

Iconic buildings across the UAE were illuminated, while educational and interactive kiosks as well as the Cube activation were launched to raise awareness about MS and the NMSS’s goal of finding a cure.

The MS Walk brought the community together to show their support for the MS community. Talks took place across the country and provided intimate discussions for those affected by MS. Webinars in English and Arabic offered guidance for newly diagnosed people with MS, and physical wellness pop ups promoted safe fitness practices tailored to those living with MS.