This year, World MS Day centered on listening to the experiences and needs of the MS community, helping shape three new bilingual guides on discussing your diagnosis, workplace inclusion and the role of carers, designed to capture different stages of the MS journey.
The campaign also reflected the progress of the National Coalition for MS, moving shared priorities into action through new resources, needs-led research and professional education.
Across the Emirates, NMSS worked with healthcare providers, community spaces, and experts to bring MS conversations into everyday settings.
Community voices were highlighted through The Waiting Room video campaign, reflecting a shared experience among people living with MS, while wider awareness was driven through media engagement, public activations and landmark light-ups.